do the opposite…

Earl Nightingale was a entrepreneur and leadership guru of the last generation.  He has hit on exactly the dynamic that is involved in the counterintuitive aspects of DMM / CPM.  There is a reason why this approach works.  It is that the majority is wrong.

“If you enter a market and don’t know what to do, watch what everyone else is doing, and then do the opposite, if you want to be successful. The majority is almost always wrong.”

Earl Nightingale