Earl Nightingale was a entrepreneur and leadership guru of the last generation. He has hit on exactly the dynamic that is involved in the counterintuitive aspects of DMM / CPM. There is a reason why this approach works. It is that the majority is wrong.
“If you enter a market and don’t know what to do, watch what everyone else is doing, and then do the opposite, if you want to be successful. The majority is almost always wrong.”